Is the social media boom over? 1 Maybe. Evidence suggests that while people are still on social media, they are using it less. It’s not too surprising, given that we no longer need social media as a ...

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...

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Many firms use a version of the SWOT analysis. This analysis looks at the internal strengths and weaknesses of a firm and ...

Having actual evidence of what is and isn’t working adds credibility, reduces risk and ultimately strengthens strategic marketing decisions.

In the context of our increasingly disrupted, globalizing, and multicultural world, leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, ...