People

The Ice Bucket Challenge Is Back: Why Some Are Criticizing the 'Rebranding' of the Viral Trend 11 Years Later

Students from the University of South Carolina started a recent campaign using the ice bucket challenge to raise mental health awareness Brooke Eby; Amelia Privv/ TikTok The Ice Bucket Challenge was ...
USA Today

The viral 'Ice Bucket Challenge' is back over a decade later – but with a new mission

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...
Washington Post

How one viral trend created the internet as we know it

If you’ve watched videos from strangers on apps like TikTok and Instagram or recently used ChatGPT to create an action figure of yourself, you can trace it back to a single online moment in 2014 ...