Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Other WRAL Top Stories Payless, a brand known for budget-friendly shoes, opened a fake ...

Discount footwear retailer Payless recently pranked fashion influencers in California. Business magazine Fortune reports Payless stocked a bunch of its own merchandise inside an old Armani store and ...

Discount shoe retailer Payless set up a fake luxury store in Los Angels called Palessi and stocked it with Payless shoes. Influencers were invited to check out the collection at a grand opening party.

Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street kicks at Madison Avenue prices. Payless ShoeSource held a fake launch party in Santa Monica, ...