You're currently following this author! Click to unsubscribe from email alerts. Reels, Instagram's short-form video platform designed to rival TikTok, has become a key driver of both Instagram and ...

Short-form video has long been an easy way to grab audience attention. What started with Vine spread to Instagram as video posts and IGTV. In 2020, Instagram introduced Reels to compete with TikTok.

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...