How did they get people to remember the names of PC parts? — Intel Inside

Introductory QuestionIn 1990, almost no one outside the IT industry knew what the "processor (the part that acts as the brain)" inside a personal computer was. And, no one cared whose processor it was ...
Campaign Asia

'Intel Inside' history in rebrand

Intel, the world's fifth most valuable brand, is ditching the long-running 'Intel Inside' tagline and the dropped 'e' in its logo and instead will encourage consumers to 'Leap Ahead' as part of a ...
Fast Company

The secret history of how Intel ran the tech industry—until it didn’t

Welcome, and thanks for reading this issue of Fast Company’s Plugged In. On August 22, President Donald Trump announced via Truth Social that the U.S. federal government had acquired 10% of Intel. The ...
Wall Street Journal

Move Over, ‘Intel Inside’

The “Intel Inside” marketing campaign made Intel a household name and a ubiquitous personal-computer chip supplier in the 1990s. These days, “Nvidia Inside” has a lot more selling power. Intel shares ...