Have you ever had a gut feeling you ignored, only to regret your decision later? Although it’s something we are very much familiar with in our day-to-day lives, for some reason we don’t trust ...

In high-stakes business settings, leaders typically turn to their "gut instinct" to guide their choices. Whether hiring a key team member, entering a new market or investing in a strategic initiative, ...

Siddharth Ramakrishnan, a neuroscientist, professor of biology at the University of Puget Sound, and tarot reader since 2000, explores what goes on in our brains when we look at images on tarot cards ...

In many cultures, there's a playful saying, "ojo de loca no se equivoca" – literally, "a crazy woman's eye doesn't deceive." While the phrasing might be a bit cheeky, the core idea behind it, often ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...

Intuition is the ability to understand something instinctively, without any need for conscious reasoning or an explanation. The use of intuition is sometimes referred to as responding to a "gut ...

Experimental philosophy has emerged as a vibrant interdisciplinary field that integrates empirical methods with traditional philosophical enquiry. Central to this approach is the investigation of ...