The TV landscape is a jungle for TV content producers, distributors, brand marketers and consumers. What do I watch? Where do I watch it? What did I just watch? What was the product in that commercial ...

Before ads started chasing clicks and algorithms, brands had a simpler tactic that worked almost too well: getting stuck in ...

Add Yahoo as a preferred source to see more of our stories on Google. Social media users are taking musical inspiration from their favorite brands after a fan-made jingle about soft drink Dr Pepper ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...

Add Yahoo as a preferred source to see more of our stories on Google. Jim "JT" Taylor, Brand President of Sonic Drive-In, explained to the On Brand Agency's marketing innovators that while Sonic is ...

Grammy Award-winning artist Timbaland is officially teaming up with Babybel Cheese for the brand’s first-ever music collaboration. The decorated producer and songwriter teamed up with Babybel to ...

Domino’s Pizza is giving its look and brand sound a major update. For the first time in 65 years, the chain has rolled out a jingle, a mnemonic voiced by musical artist Shaboozey, known for hits like ...

Social media users are taking musical inspiration from their favorite brands after a fan-made jingle about soft drink Dr Pepper went viral on social media and was featured in a commercial by the ...