How do you visually sell a smell? Show the things (flowers, the ocean) the smell smells like? Show people enjoying the smell? Create a story that evoked the spirit of the smell? Like maybe a pretty ...

BEAUTY fans are scrambling to Aldi in a desperate bid to get their hands on an ‘absolutely beautiful’ perfume dupe. So if you’re a fan of Flower By Kenzo, but don’t want to splash out £77 on a bottle, ...

Add Yahoo as a preferred source to see more of our stories on Google. "Kenzo World" is a new female fragrance from Kenzo Kenzo has unveiled its first female fragrance developed by Carol Lim and ...

Remember how amazingly bizarre Christopher Walken was in Fatboy Slim's "Weapon of Choice" music video back in 2001? You can thank Spike Jonze for that. The American director has once again lent his ...

Who says perfume ads have to be tame and elegant? We’ve never seen a perfume ad quite like this. Spike Jonze lent his directing chops to French luxury brand Kenzo for its perfume, KENZO World. And the ...

Fragrance ads have gotten pretty formulaic over the years. No disrespect meant, but you can basically guarantee that you'll view a predictably gorgeous model wearing a gorgeous gown in a gorgeous ...

Add Yahoo as a preferred source to see more of our stories on Google. Masami Charlotte Lavault (@pleinairparis) is the new face of FLOWER BY KENZO: Nicknamed the "Flower Activist", the Franco-Japanese ...

Ever since its premiere, Taylor Swift’s latest music video has been surrounded by chatter. As pointed out by BuzzFeed, some fans think Swift's "Delicate" video copied Kenzo's 2016 perfume ad. Plenty ...

If you have ever despaired of modern perfume ads, ever rolled your eyes at yet another famous actor or model swooning erotically over a small glass bottle of smelly liquid, or uttering inanities no ...