L’Oréal SA is expanding its use of augmented reality and artificial intelligence, after virtual try-on services over the past year prompted customers to buy more makeup and hair color products, said ...

L’Oréal Group has rolled out a new virtual try-on experience for its Essie nail care brand that is powered by augmented reality developer Modiface, which the beauty conglomerate acquired in 2018. The ...

L’Oreal Paris is launching a new augmented reality try-on tool for more than 300 of the brand’s different shades. Powered by Modi-Face’s facial recognition and AR product simulation technology, the ...

Apps that let you digitally try on makeup aren’t anything new, but L’Oréal hopes to bring them to a wider audience by integrating ModiFace, its AI-powered augmented reality (AR) platform, with ...

L'Oréal USA on Monday released the first beauty augmented reality lenses for Snap's desktop app, letting customers virtually try on looks from brands such as Garnier, Lancôme, L'Oréal Paris and ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

L’Oreal, one of the largest cosmetics companies in the world, is now using new technology to change how consumers buy make-up and skincare products. “When you go to Walmart you’re not actually able to ...

More consumers are about to get a new taste of augmented reality. L’Oréal acquired the slick AR company ModiFace a while back and now plans to put it to work via Facebook. In a long-term collaboration ...

L'Oréal Paris this week introduced its first line of virtual makeup for social media. The cosmetics giant's "Signature Faces" augmented reality (AR) filters are available on Instagram, Snapchat, Snap ...

On this week’s episode of Us Weekly’s Breaking Beauty series, senior editor Crista Lacqua and I (assistant editor Grace Riley) put L’Oréal’s True Match Lumi Glotion to the test. With glowy, hydrated ...

Having to shut down 95 percent of its brick-and-mortar distribution for almost an entire quarter due to the global coronavirus pandemic certainly wasn’t an ideal situation for L’Oréal Luxe. Yet the ...

L’Oréal SA is expanding its use of augmented reality and artificial intelligence, after virtual try-on services over the past year prompted customers to buy more makeup and hair color products, said ...