Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is ...
Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...
This automotive icon meets one of the most iconic toys ever created.
Danish toymaker LEGO released the 1:8-scale model of the McLaren MCL39 F1 car that won last season's World Constructors’ and World Drivers’ Championships.
The first F1 car of the sport's new era is available in LEGO now ...
Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...
The LEGO Editions Scuderia Ferrari HP Charles Leclerc and Lewis Hamilton Helmets hope to tap into Ferrari's tifosi, but they're a little pricey.
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...