Beyoncé’s work with Levi’s under the “REIIMAGINE” campaign represents a powerful blend of nostalgia and reinvention. Through a series of cinematic chapters, beginning with “Launderette,” then “Pool ...

Add Yahoo as a preferred source to see more of our stories on Google. Beyoncé modeling for Levi Strauss & Co. for her record breaking ad campaign with the iconic denim brand. (Levi Strauss & Co.) The ...

Levi’s celebrated 501 Day—the day the world’s first blue jean received its official patent—with larger-than-life versions of the pioneering riveted pant. The legacy brand unveiled five pairs of Giant ...

Houston-born superstar Beyoncé's Cowboy Carter era has come to a close, with fans eagerly awaiting the next chapter in her iconic career. The cowboy aesthetic that the Houston native donned throughout ...

Since their origin as workwear for miners and prospectors, Levi's jeans have long been an important piece of American culture ...