Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...

Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...

Catching bass on lures is potentially one of the most exciting styles of angling the UK has to offer, made even better when you're armed with the best lures. Arriving at the sea on a summer dawn ...

Largemouth bass are opportunistic feeders. Everything is on the menu for these aggressive fish, from crustaceans to worms to frogs to mice. I even once hand-fed a piece of fried chicken to a bass.

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...

Spring is the absolute best time of year to catch bass near the bank. Smallmouths, largemouths, and spotted bass all flood the shallows each spring to spawn. As part of their annual ritual, the bass ...

Fishing duo Cole & Jay catch a giant crappie using a bass lure.