"Idol" quickly escaped the orbit of Oshi no Ko. With over 689 million views on YouTube and 588 million streams on Spotify, it became a dance, a cover, an edit, a challenge — the kind of song you could ...
Complex on MSN
Going viral is the easy part
Every label in music right now knows how to go viral. Almost none of them know what to do the week after. That gap is where ...
How do songs go viral in today’s music landscape? And why has making it as an artist never been more strategic? Jesse Coren and Andrew Spelman, co-founders of Chaotic Good, joined Billboard On The ...
On Billboard's On the Record podcast, Chaotic Good's founders share how marketers simulate trending songs and control the discourse: "Everything on the internet is fake." By Kristin Robinson Senior ...
More than six decades after its release, "Pretty Little Baby" by the late Connie Francis found new life on TikTok this year, even landing at No. 5 on the platform’s global Song of the Summer list. The ...
Billboard Japan spoke with the pair, who opened up about the recent comeback and the years in between.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results