Jon Greenwood is the CEO and Co-Founder of GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy. Five years ago, experts whispered that the emergence of artificial ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

Many marketing organizations are captivated by the promise of agentic AI. CMOs envision AI agents completing routine workflows, delivering personalized experiences at scale, and freeing marketers’ ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here ...

Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth that manages more than 400 brands, changed its ...

The term "personalization" (zokujinka) is used in various contexts, such as business process improvement, human resources, and DX promotion. However, simply saying "personalization" does not mean the ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

In last month’s blog post, I discussed at a high level the ideal marketing organizational structure for embarking on a “Revenue Marketing Journey.” In this post, we’ll delve into the why and how to ...

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