It’s an important question for all marketers to ask themselves: Does measurability reign supreme, or does creating the best consumer experience? We all want to claim the latter, but the reality is ...

Measurability was touted as a plus point for online advertising. But has that now become a problem for online publishers? When online marketing began, digital agencies pitched it to advertisers as a ...

2025 seems to be a promising year for the OOH industry due to the foundation of measurability laid in the previous year. The year 2024 was all about the pilot launch of RoadStar by the Indian Outdoor ...

Never before have business-to-business (B2B) marketers faced such enormous pressure in their jobs. With competition intensifying and prospective customers becoming increasingly elusive, companies are ...

Josh Chasin is out as Chief Measurability Officer of VideoAmp, one of three audience measurement research suppliers to receive conditional certification as an advertising currency by the U.S. JIC ...

Segmenting your market is an effective way to increase sales among a specific target audience, but it can backfire for several reasons. Your audience might shrink when you carve out a niche in your ...

48% of respondents outsource management of paid search to agencies, 35% use free or propriety tools, and 17% purchase 3 rd party tools to aid search program management. Online advertisers focused on ...

The Army Resilience Directorate Measurability Assessment Guidebook is utilized by Program Managers and evaluators to prepare, conduct, and complete effective measurability assessments of the ARD ...

Unilever has ramped up its calls for better online ad measurability and said that until better tools are brought in the industry will keep “running around in circles”. The FMCG giant’s vice president ...