NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...
Assess a discrete measurement. Perform analyzes for potential and long term control and capability. Make decisions on measurement systems process improvement. In this module, we will learn to identify ...
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