Cuteness, often grounded in the baby schema or Kindchenschema, exerts a powerful effect on consumer perception and behaviour by eliciting positive affect, heightened attention and caregiving ...

Consumer decisions are profoundly shaped by social contexts in which individuals seek acceptance, validation and accurate information. Social influence manifests through direct interactions with peers ...

ZARA thrives on trendy designs, affordability, and fast fashion cycles that create urgency. Brand image, pricing, and product quality shape consumer perception, while peer and influencer influence ...