GREENVILLE, S.C. (Feb. 6, 2017) — Group Michelin is shifting its marketing/advertising strategy away from the animated world of the Michelin Man to "real-world scenarios" where Bibendum makes cameo ...

GREENVILLE, S.C. (March 20, 2015) — Michelin North America Inc. (MNA) is debuting a television ad campaign designed to highlight its Michelin Premier tires. The line — which the tire maker touts as ...

In 1891, Édouard Michelin did something remarkable: he created the first removable pneumatic tire. Unlike previous tires that were glued onto wheels, this detachable design allowed for easier and ...

tire maker and one giant leap for the Michelin Man. The Michelin Man, one of the world’s most recognizable icons, takes center stage in U.S. advertising for the first time as Michelin North America ...

SAN FRANCISCO, Calif.—Michelin North America Inc. said its campaign shown across screens on Volta Inc.'s electrical vehicle charging stations increased awareness of the brand's EV tires by 70%. Volta ...

GREENVILLE, S.C.—Michelin has launched its largest advertising campaign in years, spanning television, digital and social media. Rather than focus on its product offerings, the company said the ...

Michelin rolled out a global media campaign on Tuesday that touts the cost savings of its tires as it fights for market share in an increasingly competitive market. The campaign features the French ...

Founded in 1871 as Continental-Caoutchouc und Gutta-Percha Compagnie in the German city of Hanover, Continental is celebrating its 150th anniversary this year. The auto parts company started as a ...