Microsoft has scrapped Microsoft Gaming in favor of Xbox today, and it’s also starting to roll out a new Xbox logo. The new ...

Here’s the story behind Microsoft’s graphical branding and four-colored logo.

Microsoft unveils a sleek, green Xbox logo inspired by the brand's past, hinting at potential future console advancements.

“What’s in a name?” William Shakespeare once asked, but in today’s digital era, a company’s logo may be even more important. As an instantly recognizable visual identifier, a corporate logo has more ...