Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

The United States loves its beer. We rank second in the world in terms of consumption, trailing only China when it comes to total volume. However, Americans drink twice as much as the average Chinese ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Boycotters of Bud Light have been mocked for celebrating the beer brand ...

Modelo and corn chip brand Takis have teamed to create a limited-edition, temperature-controlled vending machine, per details shared with Marketing Dive. Contestants in the "Hands on a Hot Drop" ...

This Dry January, there will be new non-alcoholic options to pick from in the beer aisle, including from America’s most popular brand. Modelo, the top-selling beer in the United States, is expanding ...

Michelob Ultra is now the top-selling beer in the U.S., beating out Modelo Especial. Two years ago, Modelo unseated Bud Light after the Anheuser-Busch beer held the top spot for more than two decades.

For more than two decades, Bud Light ruled the roost as the most popular beer in America. But in 2023, the king was dethroned. Modelo Especial, a Mexican lager brewed by Grupo Modelo — which also ...

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...

Person pouring beer from tap into glass - M-Production/Shutterstock An effort two decades in the making has finally come to fruition for Anheuser-Busch. Despite being ...