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As consumers become more mindful of what they put on their skin, organic makeup is gaining traction, driven by a growing demand for transparency, simplicity, and ingredient-conscious beauty routines.

Forbes contributors publish independent expert analyses and insights. Kate is a lifestyle writer based in New York City. As those January blues hit, it’s time to put your best face forward. Literally.

Add Yahoo as a preferred source to see more of our stories on Google. Something seems to happen when you turn 50: The smoky eye makeup, go-to bold shadows and glittery finishes of your youth don't ...

You may be looking for a healthy alternative to conventional makeup, an alternative that uses organic ingredients, but you may ask yourself, why is organic makeup better? Organic is a common term ...