Strategic purchasing and smart financing can help farmers navigate today’s equipment landscape while protecting their ...

New Holland debuts compact Workmaster tractors and updated T7 models with improved comfort, power and versatility for modern farm needs.

Just as much as I was a pessimist 3 years ago, I am predicting an upswing. It won’t be as crazy a 2020-2021 but it is still going to be positive.

South Korean agricultural machinery manufacturer TYM is accelerating its push into smart farming with AI and autonomous driving technology.

Case IH and New Holland, global agriculture brands of CNH, have been recognized for their excellence at the 2026 Farm Machine of the Year awards. This awards series is presented every two years during ...

Hay Bale Curling Two Tractor Brands Change Color: Big News from the National Farm Machinery Show! How FFA is Shaping Dealership Leaders Fighting Wild Fires with Tillage Product Video of the Week: Bour ...

Forrester Farm Equipment has broadened its footprint on the equipment landscape with the acquisition of AG-Industrial.

The U.S. farm machinery equipment market experienced challenges across many fronts in 2025. Recent data suggests many new and used equipment sales categories continued to decline last year.

Red, white and blue colors attracted attention at the 2026 National Farm Machinery Show in Louisville, Ky. But it wasn’t the colors of farm machinery. Instead, they were patriotic colors representing ...