To receive the Vogue Business China Edit, sign up here. Expanding to China can be daunting for international niche beauty brands. The marketplace is already saturated with players from established ...

The past decade has reshaped retail. Massive online marketplaces once dominated digital commerce by offering everything to ...

Add Yahoo as a preferred source to see more of our stories on Google. Niche perfumes, or what Chinese shoppers refer to as “salon scents,” are having a moment as younger consumers look to stand out ...

To receive the Vogue Business newsletter, sign up here. The potential of India as a luxury market is breathtaking. This year, it’s likely to be one of the fastest-growing markets in global luxury, ...

The first step in starting a business is having an idea for a product or service. While this is a key move, it's also just one step in the ongoing marathon of establishing and maintaining a business.

Over the past decade, the e-commerce industry has continued to grow. According to a recent court filing, Amazon now controls between 50% and 70% of all online sales in the U.S. That doesn't mean, ...

CEO at NewCampus, a modern business school in Asia. Exploring the intersection between the future of work and learning with an Asian twist. In working with more than 1,000 business leaders to help ...

Niche SEO strategies improve lead relevance, increase ROI and enhance brand credibility by effectively targeting specific market segments. Focusing on high-value, low-competition keywords and ...

NEW YORK — The lack of a US anchor brand hurt Mondelez International Inc.’s chocolate expansion efforts in the United States, said Dirk Van de Put, chairman and chief executive officer of the ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...