In the old days—say, 1980—many consumers shopped for specific brands that offered a limited number of products in each category. For example, Frito-Lay’s Tostitos tortilla chips, first distributed ...

Find that niche product that will build you an enterprise as you consult this list of 11 high margin niche products to build a business around. There are a lot of businesses in the world today that ...

The past decade has reshaped retail. Massive online marketplaces once dominated digital commerce by offering everything to ...

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According to the University of Arizona, niche markets are segments within your larger target audience that have similar demographic, buying behavior and lifestyle characteristics. Small business ...

People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?” they often ask.

Opinions expressed by Entrepreneur contributors are their own. Niche markets are so last year. Just think about HubSpot, Asana or Infusionsoft. These companies haven’t gone after one niche and called ...

Carving out a space for yourself in any industry is difficult. Competition online has never been fiercer and identifying new and profitable opportunities has never been more fraught with peril. So, ...