Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

Nike has released a two minute commercial narrated by Colin Kaepernick. The former San Francisco 49er superstar has unveiled the ad on Twitter. Nike announced that Kaepernick will be a major part of ...

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

For decades, Nike Inc. told its customers to Just Do It. Now its designers, engineers and scientists have their own mantra: “Create epic s--t.”That mandate comes straight from their new boss, who has ...

The company unveiled a thermal regulation jacket, a soccer jersey with more airflow, neuroscience-based shoes and sneakers ...

Nike’s newest ad campaign quickly became a hit, thanks to a powerful pairing of Jalen Brunson and Natalia Bryant. The New York Knicks star shot the commercial for Kobe Bryant’s legendary Nike sneakers ...

Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

Los Angeles Lakers legend Kobe Bryant was a global icon, but he was synonymous with Southern California. Now, New York Knicks point guard Jalen Brunson is the unofficial torchbearer of Kobe's ...

Nike CEO Elliott Hill is a year into his comeback plan. Here's how he's doing.

Puma is reorganizing its direct-to-consumer business. On Thursday, the German athletic company named Ronald Reijmers as vice ...