Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...

Applied research Applied research is aimed at gaining knowledge or understanding to determine the means by which a specific, recognized need may be met. In industry, applied research includes ...

Anyone who is familiar with leadership will tell you that goals and objectives are essential to being a successful leader. That being said, when starting your business, it can be hard to set goals and ...

The objective of basic research is to gain more comprehensive knowledge or understanding of the subject under study, without specific applications in mind. In industry, basic research is defined as ...