Brand revives classic jingle-based soap television creative from yesteryear CINCINNATI--(BUSINESS WIRE)--Filling a void in the marketplace when it comes to guy bar soapers in need of a more masculine ...
NEW YORK (AP) — Old Spice is raising the bar, literally. The aftershave brand, which is known for appealing to more mature men, is introducing a line of scented soap bars this month. It may seem odd ...
Apparently Ohio-based men's grooming brands feel like the country could use a little more manliness. Just months after Dublin-based Perio Inc. launched its "Shave Like a Man" advertising campaign for ...
RETURN TO THE BAR: Aftershave brand Old Spice is introducing a line of scented soap bars this month. The new soaps come in Old Spice’s three most popular scents: “Fiji,” a summery scent, “Pure Sport,” ...