CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...

The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win ...

In 2008, 'Glacial Falls' was the worst-performing scent in the Old Spice portfolio and was in jeopardy of being pulled from store shelves. In 2008, 'Glacial Falls' was the worst-performing scent in ...

Now less than a week away, Super Bowl LVII continues to be a magnet for brand mascot developments. Old Spice is using the hotly anticipated sporting event to premiere Swaggy Spice and promote its ...

John Wall and top recruit Jordan Smith Jr. talk all things basketball John Wall and Arkansas commit Jordan Smith Jr. on impact of John Calipari ...