When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Email marketers know the challenge of in-box saturation, with modern consumers receiving dozens of daily promotions. Giving recipients more control, especially around holidays, can help. Take Mother’s ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Do you know the difference between a double or single opt-in and an implicit opt-in? The question is answered in this primer on opt-in email marketing.