Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...

Google is enhancing PMax to offer insights into channel performance – including Search, YouTube, Display, Discover, Gmail, and Maps. Google Ads is upgrading Performance Max campaigns with new ...

The effective use of data is a skill which needs to be mastered before real performance increases can be achieved. Many advertisers rely heavily on one partner or agency to undertake activity in many ...