Google has asked all hacks to assemble at the Googleplex Monday 19th to hear about the state of search and also Google Health. That sounds like hearing about the health of Google and also its new ...

A few months ago, Sanofi tapped its chief medical officer Ameet Nathwani, M.D., to spearhead a digital revolution at the company. And he’s bringing in the big guns to help. The French drugmaker has ...

Pharmaceutical companies are missing out a major opportunity to grow their brands: social media. That’s according to a newly published e-book from McKinsey & Co., Google and The Wharton School at the ...

Pharma marketers won't be able to use third-party cookies on Google Chrome by the end of 2023, a pushback from its original planned 2021 shutdown. (Shutterstock/GaudiLab) With Google’s cookie ban ...

More than 40 brands are running noncompliant FDA search engine marketing ads on Google. The Federal Drug Administration’s Office of Prescription Drug Promotion (OPDP) on Wednesday issued the first ...

Google executives have singled out health as an ad category that has been performing well. “Health, for example, has seen strong growth in the U.S. and it’s now one of our largest verticals,” Jonathan ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers. Google will update its Pharmaceutical policy for AdMob ...

When you attend events hosted by industry leaders like Google, you expect to be impressed by how technology continues to evolve. I’ve seen it over the 30+ years of my career on so many fronts - from ...

A recent study pinpoints the two leading GLP-1 manufacturers as the top pharma companies cited the most across leading AI ...

Pharmaceutical giant AbbVie on Wednesday announced it was teaming up with Google-fundedCalico, the life sciences initiative aimed at helping patients deal with diseases and other negative effects ...

The pharmaceutical industry is warming up to direct-to-consumer advertising on YouTube, but Google, which acquired the media channel in 2006, would like drug companies to get a lot warmer. At the Eye ...