40 years ago, Pirelli assembled a bunch of cars in a giant P logo on the straight at Monza. The photoshoot yielded a television commercial. And it was the first to spawn a “making of” video to follow.

Milan, April 23, 2018 – At Monza, 41 cars, 12 prestige manufacturers, over 150 people and 22,000 horsepower all combined to recreate a historic portrayal of the Pirelli logo from 1978: 80 meters ...

Pirelli has created a bespoke logo to identify tyres that contain at least 50% materials of bio-based and recycled origin. The new marking – which depicts two arrows in a circle and will be adopted on ...

MILAN, Italy — Pirelli & C. S.p.A. has invested heavily in the past several years to incorporate sustainable materials — bio-based and recycled origin — into its tire manufacturing process, and now it ...

The Pirelli logo will appear on the foils and rudder of the AC40 and AC75 ahead of the 38th America’s Cup The foils and rudder of the AC75 were also developed with Pirelli’s technological contribution ...

The tire will feature the FSC™ marking along with the distinctive logo identifying Pirelli tires made with more than 50% bio-based and recycled materials, as verified by the third-party certification ...