Everyone recognizes a Post-it Note, that piece of yellow paper about 3 sq. in., with a light adhesive along one of the edges. Yet Post-it is launching a new advertising campaign—described in this New ...
The ubiquity of the Post-it Note is real, its dominance so complete it belongs to the ranks of Kleenex, Band-Aid and dumpster in earning the most contradictory of rewards: the generic trademark — ...
Origins: In 1968 Dr. Spence Silver, a research scientist for 3M, came up with an unusual adhesive. It formed itself into tiny spheres with a diameter of a paper fiber. The spheres would not dissolve, ...
How a failed 3M adhesive experiment became the Post-it note, a billion-dollar product and a masterclass in innovation and market education.
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