A product attribute leadership strategy is a strategic business approach that emphasizes the offering of unique product features and benefits to target customers. It is derived from a broader ...

The success of each of the 27 million small businesses in the United States depends upon the ability of the business to create innovative products and communicate product attributes to likely ...

Google is showing attributes from product feeds in Shopping ads. If you needed more reason to pay attention to all the attributes available for your products in your Google product feed, here’s one: ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

GS1 US has released a new retail grocery industry guideline called the “GS1 US Guidance for Sharing Product Attributes via GDSN in Retail Grocery” for users of the Global Data Synchronization Network ...

Also contributing to this entry were Booz & Company senior executive advisors Shaun Holliday and Marc Robinson. When the home carbonation machine, which adds bubbles to still water, was invented by ...

We just finished the biggest shopping season of the year from Thanksgiving to Christmas. A lot of people were making a lot of decisions about where to spend their hard-earned money -- mostly for the ...