When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...

Katz Radio Group finds radio ad-influenced adults outpace other ad responders on sports betting, luxury cars, and water park ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

To keep the recording process carbon negative, the voice talent used a rebreathing unit to capture the carbon dioxide normally emitted as part of speaking. (Photo courtesy Jan Sjöberg and Staffan ...

A Mediaocean report found radio ad spending will fare about the same as last year, while dollars should increase for social media, digital, connected TVs and search. By Glenn Peoples The modern music ...

Digital ad revenue is playing an important role in stabilizing overall industry sales for the U.S. commercial radio business. That’s according to RAB’s 14th Annual Digital Benchmarking Report, ...

After more than three years of trying and failing to make a success of its radio automation business, Google has sold it to WideOrbit, which provides business management software for media companies.

For all the attention that Spotify’s free tier and podcasting get, broadcast radio dominates ad-supported audio in time spent. That’s particularly true in older demos, according to a new Nielsen and ...

Supporters and members of the United Farm Workers union march in Galt in 2022. Major agriculture organizations have combined forces to spend millions on Spanish-language radio advertisements ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...