In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

On Monday, Selena Gomez offered her fans a Rare Beauty tutorial on her Instagram timeline. In the video, she applied bronzer, blush, and some mascara—all while flashing her gorgeous marquise diamond ...

Perfect for your Rare Beauty liquid blush or your fave lip oil, this limited-edition compact features a small mirror and a keychain so you can hang it on your bag for a sleek, protective, and chic ...

Either you’re living under a rock or you know about the cult status Rare Beauty’s Soft Pinch Liquid Blush holds. (I mean, a whopping 6,100 people labeled it their holy-grail blush in Cosmo’s 2023 ...

The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...