The American Red Cross commissioned a redesign of its logo — the iconic red cross from which the non-profit draws its name — to give itself a more modern look. The new logo isn't that different from ...

There's a reason you can't resist the siren call of the McDonald's logo or the Coca-Cola logo. What is it about these company signs that make people stop in their tracks? They share a common color: ...

Add Yahoo as a preferred source to see more of our stories on Google. In and Out Burger sign - Jon Hicks/Getty Images There's a science happening right in front of our eyes as we walk down the ...

McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of ...

Bird designs can cause controversy – just take a look at the new Twitter logo. But the controversy around the new CD Projekt Red logo is one backlash that I just can't fathom. The Polish AAA game ...

The color associated with a brand, such as its logo, can sway how people perceive the ethics of its environmental actions, a new study finds. “What we’re finding is that color biases the way consumers ...