The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...

The real story behind the girl with the red braids.

The logo mark, which is the face of companies and shops, must be different from many rival shops while expressing the characteristics of the shop. When it becomes a restaurant, it is required to have ...

Most of us try to avoid literally wearing our food. However, wearing a T-shirt advertising cool, quality local restaurants is another story. Check out some of Milwaukee's most famous T-shirts ...