We describe the successful application of cross-channel TV advertising for Rockwell, a maker of quality hand tools. Rockwell had a 2010 holiday forecast of 32,000 units to be sold in retail stores, ...

Rockwell Automation has released two new tools to help machine and equipment builders and manufacturers ensure they are designing and engineering their products more safely. The new tools -- Rockwell ...

A cordless screwdriver with impossible-to-lose bits. An ultracompact, laser-guided saw. Erik Sofge takes a look at power tools for the casual but discerning handyman (sometimes known as Dad). Photo: ...

New Calculator Tool Provides Return-on-Investment Estimates for Safety Automation. Free Safety ROI Tool from Rockwell Automation quantifies savings and productivity gains to help cost-justify safety ...