Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable consumers no longer needed to count sheep-and ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 59 min 28 sec ago 1 hour 42 min ago By Brian Bonilla - 4 hours 53 min ago By Phoebe Bain - 5 hours 23 min ago By ...
Serta is promoting its iComfort cooling tech-assisted mattress by elevating the Serta sheep mascot to star status for the first time in a new campaign. The creative, developed by Leo Burnett, opens ...
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