A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

It's a love affair that has lasted more than 100 years.

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

The city of Dallas is telling the rest of the country that "big things happen here." Mayor Mike Rawlings and the Dallas Convention & Visitors Bureau unveiled a new logo and slogan Friday after eight ...

Burger King is scrapping its 40-year-old "Have It Your Way" slogan in favor of the more personal "Be Your Way." The chain says the new tagline will roll out across its marketing in the U.S., including ...

BALTIMORE (WJZ) -- Seeing green. The numbers are out from the Star Spangled Spectacular and the bicentennial celebration and Baltimore scored big. Marcus Washington has the amount and a new title for ...

The Democratic Party of Korea has finalized its slogan for the June 3 local elections as **‘Normalization of the Republic of ...

The Olympics sees roughly 200 teams from sovereign governments all over the world competing in several different sports with thousands of competitors to put on one of the greatest sporting spectacles ...