I addressed rich snippets last week, explaining how they can enhance organic search listings for ecommerce product pages. Structured snippets are similar in concept, but they don’t receive as much ...

A month ago we reported on Google's announcement of the featured snippet callouts feature. Where Google uses MUM to bold sections of the featured snippet to give searchers a more in-your-face answer ...

Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range ...

For example, if you can gain a featured snippet, you can stand out from the crowd. And if Google is providing a link to your site for more information, that snippet can yield a boatload of targeted ...

With a new algorithm, Google is determined to remove “self-serving” reviews from rich snippets in search results. Thankfully for ecommerce companies, traditional product reviews on product pages ...

Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Search engines have a peculiar ...

Why do "lower authority" sites beat out higher ones for featured snippets? Why are images sometimes from other sites? What kind of content ranks? When you ask any question in Google or search with any ...