Add Yahoo as a preferred source to see more of our stories on Google. Collecters exchange World Cup stickers for their albums at a trading table outside the Pacaembu stadium in Sao Paulo, Brazil, ...

If you're a true World Cup fan, you already know all about sticker-books. Sticker collecting is basically a sport unto itself, and you are its MVP. If you aren't too knowledgeable about one of the ...

The following are two excerpts from Greg Lansdowne’s chronicling of Panini’s World Cup Stickers: Panini Football Stickers – The Official Celebration. Lansdowne and Bloomsbury Press have graciously ...

Even before the first ball is kicked, Russia 2018 is shaping up to be more popular in the United States than any previous World Cup according to at least one metric: the sale of Panini stickers. For ...

MOSCOW – Off to the side of Red Square, near Lenin’s tomb, a group of soccer fans cluster around and talk in animated voices. A deal is going down, and it’s getting serious. A Colombia fan, at the ...

Since its inception in 1970, the Panini World Cup sticker album has evolved from a simple collectors’ hobby inspired by one of the most famous sporting events, into a worldwide cultural and commercial ...