Drinks

Constellation Brand’s Svedka Tropics Tea Spritz – Product Launch

Constellation Brands has lined up an RTD extension of its Svedka vodka brand for the US. Positioned as a “spirits-based hard seltzer”, Svedka Tropics Tea Spritz is infused with tea and fruit flavours.
Robb Report

Svedka Vodka’s Parent Company Just Sold the Brand, Amid a Struggling Spirits Market

Svedka certainly doesn’t fall into the high-end spirits category, given that this vodka, which comes in many flavors, is priced at less than $20 per bottle. Although it originated in Sweden, the brand ...
NBC DFW

Constellation Brands to sell Svedka vodka to Sazerac as wine and spirits segment struggles

Constellation Brands announced Tuesday it will sell its Svedka vodka brand to New Orleans-based spirits company Sazerac. The transaction is expected to close in the coming months, Constellation said ...
Business Insider

Brands like White Claw and Truly changed the way Americans drink. But a crowded market and changing consumer behavior may have officially ended the hard seltzer craze.

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