The blaster joins other new toys arriving with the Transformers: Rise of the Beasts film. We’ve all seen Optimus Prime transform into a truck, but Hasbro’s new model of the Autobot leader can morph ...

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot leader, Optimus ...

In what may (arguably) be the greatest engineering achievement of our lifetime, consumers can now own a version of Optimus Prime, the leader of the Autobot faction of Transformers, that does ...

San Diego Comic-Con 2026 is here and with it some brand new pre-orders from Hasbro including Transformers: Age of the Primes ...

Alongside its newly-announced movie-inspired wave of Studio Series action figures, Hasbro has also unveiled a selection of ...

The strongest Primes in the Transformers universe all have access to unique abilities, weapons, and had an immense impact on ...

Today Hasbro and Robosen Robotics announced that they've teamed up to create a new consumer robot based on one of the chief characters from the Transformers franchise: Optimus Prime. This new robot ...

Hasbro is expanding its Transformers Icons line with a brand-new release that spotlights the Decepticons. Following the successful Optimus Prime Icons figure, Megatron is the next Transformers ...

LEGO‘s Optimus Prime set was a rare trailblazer — an officially licensed Transformers toy that actually transformed. For the longest time, “non-transforming” was the one limitation Hasbro and Takara ...