COLUMBIA, S.C.COLUMBIA, S.C. — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged ...

Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands – is pleased to announce the results of the 2026 NCA All Star ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the first-ever ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Varsity Spirit, the Bain Capital-owned, billion-dollar cheerleading company fighting a trio of federal antitrust lawsuits, is now squaring off against a growing group of former employees who are ...