Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...
With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad and marketing dollars on a large, captive audience. But according to a new report ...
From the Halo TV show to God of War, here’s what video game companies spent millions of dollars showing to football fans God of War Microsoft Nintendo PlayStation Pokémon When Sony Santa Monica ...
Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...
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Investors want in game ads, Valve is blocking them
In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The conversation includes an overview of Steam's recently outlined advertising ...
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