A viral TikTok trend is putting the Church of Scientology’s secrecy to the test. Dubbed the “Scientology Run Challenge,” the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s nearly impossible to scroll social media without coming across some kind of buzzy health or fitness ...

The latest obsession on TikTok is the "Winter Arc" challenge, which sees young people get ahead of their New Year's Resolutions. Winter Arc TikTok is flooded with videos of young men and women wearing ...

TikTok challenges have become one of the platform's defining features, turning short-form videos into global cultural moments. From dance trends and lip-syncs to social awareness campaigns, these ...

From the birth of new slang to challenges that nurture a sense of community, the ever-evolving landscape of social media is undeniably entertaining. There was one particular viral trend, however, that ...

Jools Lebron struck gold with her ‘very demure’ TikToks—before someone else trademarked her catchphrase. Social media experts weigh in on the pressures that come with viral stardom. “You see how I do ...

A decade-old social media trend was broadly revived on TikTok this week, as users are challenging one another to dump an ice bucket on their head for mental health awareness, mirroring the original ...

Venezuela’s Supreme Court has fined TikTok $10 million, accusing it of failing to control the spread of viral challenges that have allegedly led to the deaths of three children. Magistrate Tania ...

Kacey Dirksen recreates viral TikTok trends.

A Russian mommy blogger broke her spine while attempting the viral Nicki Minaj stiletto challenge that has taken TikTok by storm. Mariana Barutkina, 32, an aspiring influencer with just over 1,200 ...

A viral health trend makes it easier to rack up extra steps, water and protein — and it comes in threes. With the "3x3 by 12 p.m." challenge, participants aim to achieve 3,000 steps, one-third of ...