In political ads, it seems that men and women are not created equal, according to research on the selection of voice-over announcers in campaign and political broadcast advertising. In the study, "In ...

Let’s talk about voice-over. It’s a storytelling device with a long and proud history stretching back to the beginnings of film, used to beautiful effect by legendary writer/directors such as Billy ...

Newswise — New research reveals that television commercials featuring celebrity voice-overs are most influential when consumers can't identify which actor it belongs to. The study, by Mark Forehand of ...

BERKELEY, CA / ACCESSWIRE / June 2, 2021 / LOVO, an AI voice-over platform for education, marketing, entertainment, and overall audio content production, today launches the LOVO AI Voice Marketplace ...

Despite the increasing use of fast-forwarding DVRs and streaming Netflix videos, TV commercials still find a way of digging into our consciousness and staying there. And because of those DVRs and ...

I recently found myself immersed in a creative conversation, having a healthy debate over voice-over (VO) casting for a project. The discussion was around whether we should cast a male or female ...

Among the most memorable moments in film history, many have come from actors you never see on screen. They are voice-over performers with some as huge movie stars and others are folks whose names you ...