Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

There once was a time when the terms "marketing" and "advertising" were used interchangeably -- similar to how people may use "special" and "unique," even though they have different meanings. But ...

The availability of big data has provided many benefits to advertising, including the ability to optimize campaigns in real time to improve performance. The granular measurement of both audiences ...

A LONG time ago there was no advertising. Every man with something to sell had to tell people about it personally and individually. This was not a great handicap in those days, for no one had very ...